Beauty Begins with Being True to Yourself—Liht Organics Enters Malaysia to Empower Women’s Confidence

In an era when the beauty industry is gradually shifting from “enhancement” to “expression,” Liht Organics, an organic makeup brand advocating “shining in one’s own light,” has officially announced its entry into the Malaysian market, bringing a revolution in confidence, health, and authentic beauty.

Liht (Living In Her Time) means “living in her own moment.” The brand’s philosophy is not only a revolution in skincare and makeup but also a modern lifestyle for women. Brand founder Nerissa Low has transformed her personal experience into a mission—helping every woman confidently express her unique beauty without sacrificing health.

In Malaysia, a country with a diverse culture and strong inclusiveness, an increasing number of women are playing multiple roles in the workplace, family, and society. Liht Organics has accurately captured this characteristic of the times and launched a series of high-performance organic makeup products to meet women’s needs for “healthy makeup” in different scenarios.

Key features of Liht Organics:

• Up to 90% USDA-certified organic ingredients, safe and harmless;
• Compromise-free makeup experience: high pigmentation, smudge-proof, and all-day wear;
• All products are 100% vegan, cruelty-free, gluten-free, and environmentally sustainable;
• Makeup with skincare benefits, realizing the vision of “makeup as repair.”

Liht Organics believes that beauty is not about conforming to standards but defining one’s own appearance. The product design inspiration comes from the multifaceted nature of modern women: she can be gentle, strong, free, and shine in her own rhythm.

 “We are here in Malaysia not just to sell products but to connect with a community of women who believe in health, authenticity, and a conscious lifestyle,” said Nerissa.

Liht Organics will launch its full range of products in Malaysia, including organic foundation, mineral eyeshadow, and nourishing lip gloss. In the future, it will also collaborate with local women’s communities and non-profit organizations to promote more discussions on women’s health, beauty, and empowerment.

About Liht Organics Liht Organics is one of the world’s first organic makeup brands to fully implement the concept of “beauty and nourishment as one.” We believe that beauty should not come at the expense of health, and confidence stems from the recognition of one’s true self. Every woman is a source of light.