In today’s world of digital marketing, the use of pay-per-click (PPC) advertising has grown rapidly. It is one of the most popular ways to drive targeted traffic to websites. However, not everyone has the skills and expertise to set up and manage a successful PPC campaign. This is where white label ppc comes into play. In this blog post, we will discuss the basics of white label PPC, its benefits, and how it works.
What is White Label PPC?
White label PPC advertising is when a company manages PPC campaigns for other businesses under their brand name. It allows agencies and consultants to offer PPC services to their clients without investing in the resources or skills needed to manage a PPC campaign. In other words, white label PPC provides all the expertise and tools necessary for the business to create profitable campaigns with minimum effort. The main difference between traditional PPC and white label PPC is that the latter is targeted towards other businesses instead of consumers.
Benefits of White Label PPC
White label PPC advertising comes with a variety of benefits for both the agency and the client. Firstly, it allows the agency to offer PPC services to its clients without spending time and money on developing in-house PPC capacity. Secondly, the agency can focus on its core business without worrying about the technical aspects of setting and running a PPC campaign. It also helps avoid losing clients to competitors who offer PPC services in-house. For clients, white label PPC offers an opportunity to get professional-level PPC management at a lower cost, helps save time on campaign management, and provides access to the latest industry tools.
How does White Label PPC work?
The first step in white label PPC is setting up a reseller agreement between the agency and the company that manages the PPC campaign. The agency will then create a plan and strategy for the client’s campaign. This plan will contain all the necessary details such as budget, keywords, ads, target audience, and landing pages. The company that manages the PPC campaign will then use their tools and expertise to set up and run the campaign under the agency’s branding. The agency will then provide regular reports to the client on the campaign’s performance.
White Label PPC Pricing
White label PPC packages can vary in pricing depending on the tools and expertise needed for the project. Some companies have low-cost packages that offer basic PPC management, while others provide packages that include advanced tools, more extensive campaigns, and higher-level support. The pricing model will depend on the company’s services and expertise, the tools provided, duration, and the size of the campaign.
White label PPC advertising is an effective solution for companies that want to manage successful PPC campaigns without the technical expertise and investment that’s needed to do it in-house. Outsourcing PPC management helps businesses focus on their core activities and improves access to industry expertise and tools. Additionally, it can help both agencies and clients alike with financial savings by increasing profitability of the entire campaign. Remember, the key to a successful PPC campaign lies in finding the right partner who can provide effective solutions, expertise, support, and customization as per your business model.