Google has a reputation of always refining their search algorithms to give users the best achievable personalized and relevant results. Google Discover is one of their most recent developments in this area, it gives users personalized content suggestions linked to their interests and browsing history. This recommendation platform boasts millions of monthly active users, and is essential in any SEO strategy.
Whether you’re a small business website owner or the SEO company in India, optimizing for Google Discover can help gain traffic and exposure. In this article, we will cover the SEO fundamentals for Google Discover and also see how you can make use of it to get more traffic.
What is Google Discover?
Google Discover utilizes artificial intelligence and machine learning to present relevant and time-sensitive content suggestions to the user. The suggested content in Discover is built on their search history, actions that users took inside of Google applications as well as their location information. Therefore, the more a user spends time on Google products like Gmail, YouTube, or Maps, the more precise the recommendations are.
The card formatting of posts on Google Discover makes it quick to flip through and interact with them. Such information could be articles, videos, photos, or even recommendations about online shopping.
How does Google Discover work?
So before you choose SEO packages for small businesses, you need to know how Google discover works in general. To begin with, this platform seeks to understand the user’s interest based on their Google search history and the kind of activities they perform using Google apps. After that, it collects data from various sources such as websites, bloggers, and social networks, then uses the data to customize its own content for individuals. Google Discover takes content from:
Most of the content on Google Discover are web articles. They may include a blog post, an article, or even a web page. The platform combines keywords with user behavior to identify the top content articles that address an individual’s concern. That paves way for websites being able to improve content for enhanced discovery.
One of the largest sources of content for Google Discover is YouTube, which is an immensely popular video platform. It also considers users’ viewing history as well as the subscribed videos so that it can provide suitable videos which are likely to interest viewers. This is the best way to discover short videos or long videos posted on YouTube channels by video creators as well as companies worldwide.
For that reason, web stories happen to be a relatively new category within the Google ecosystem for discoveries. They are attractive, engaging narratives available directly in the search results page or the Discover feed. Mobile users mostly prefer web stories, which consist of good-quality pictures and short text.
Besides, through Discover, Google provides room for advertisement of various products thus giving an opportunity to many businesses to become easily visible. Interest and behavior-directed placement of those advertisements makes them interesting for those who may click on them. One of the most ideal places for businesses to have their content seen by prospective customers is the Google Discover platform.
How to leverage Google Discover for your business?
Businesses can optimize their content for Google Discover by utilizing various SEO techniques that would boost chances in featuring in users’ personalized feed. Here are a few tips to get started:
First, understand the complete guidelines:
Not every website qualifies for inclusion in Google Discover. Some rules to observe and follow while planning a site for Google. Some of the criteria that Google uses in rankings are having quality, rich content, structuring data on the website, adhering to webmaster guidelines, and providing exceptional user experience on the website. They have even stricter measures where other critical niches for example, finance and health.
Focus on quality content:
Having great content that people can engage with is what matters more when it comes to showing up in the search results of Google Discover. The algorithm focuses on giving information-rich, engaging visuals, and relevant materials that can engage the user. Ensure you use quality images or videos coupled with accurate short but instructive information.
Focus on delivering quick answers:
In particular, people want brief and easily digestible responses, especially when they are using their mobile phones. Include bullets, subheadings, and simple sentences that give responses to frequently asked questions in search engines in your articles. Therefore, Google aims at promoting quality content that answers a particular query.
Optimize for different device types:
One can access Google Discover on their desktop, laptop or mobile phone. This therefore implies that you need to make sure that your website can be used with ease on all devices available. Among the important issues to be considered in enhancing website performance, there is a responsive design, fast loading speed, and ease of navigating the site.
Utilize structured data:
Structured data makes it easier for Google to know what is on your site and can also increase the likelihood that you will appear on Google Discover. Such kind of information will give context to your content, which will make the search engine’s algorithm link it appropriately to pertinent user searches. Make sure that the structured data is done properly as per Google’s guidelines.
Keep your content fresh:
Keeping information up-to-date for Google’s users on Google Discover is the key to success. This means that keeping your content updated frequently may increase your chances of featuring on a feed. However, this does not imply that one should be developing new content all time but in a manner that keeps the old one up-to-date using recently collected statistics and results.
Keep an eye on your industry trends:
Google Discover changes its algorithm frequently, and therefore, knowing the recent updates will enable one to have an upper hand through his/her work efforts. Understanding what topics and keywords are going viral enables you to align that kind of content with people’s interests, hence showing up in the trending feed. No matter what industry you own an organization that runs a website, keeping up with trends can be very beneficial to an overall SEO strategy.
In summary, optimizing for Google discovery involves responsive designs, structured data, new content that are related with the current trend in industries. Using these strategies along with your SEO activities will be instrumental in harnessing the potential of personalized recommendations as well as expanding on Google’s algorithm-based stream.